What’s new? EPISODE 4 - Museums and innovation: which is the correlation?

25 January 2021

Innovation is one of the key words to create extraordinary experiences within museums for regular visitors and people with disabilities and to enhance the accessibility. Different are the advantages from bringing innovation to the museums as through innovative design, services and products, different barriers can be overcome, cultural history can be maintained and presented in creative ways and ordinary experiences can be turned into something special.

On of the partner of SMART Project, FH Salzburg, has analysed the theoretical model, The Realms of Artificial Intelligence Tourist Experiences, which holistically shows the positive and negative valences of value formation through Artificial Intelligence (AL) in tourist experiences and helps organisations to prepare and design for the future of AI-facilitated experiences in tourism destinations and wider service contexts.

In January 2021, the ENTER21 successfully organised the 28th Annual International Conference on eTourism “Development Opportunities and Challenges in an Unpredictable World”.

2020 will remain in history as a year of crisis, unprecedented challenges and new opportunities. Traditionally, the International Federation for IT and Travel & Tourism (IFITT) runs the annual ENTER e-Tourism conference to explore ways technology can be used to maximise positive impacts on society, environment, and economy in travel and tourism.

The 28th ENTER has combined its best practices with a set of innovations to support the development of new solutions aiming at bringing back the conversation between industry representatives, entrepreneurs, destinations, policymakers, researchers, and students.

Starting from the trends on travel, tourism and tech, a particular focus pays attention to the COVID-19 impacts and solutions for industry recovery and resilience.

During the 4 days, the main outcomes of the conference consist of 37 presentations in the PhD Workshop, 15 keynote speeches, 55 research presentations, 17 change presentations, 3 panel discussions, 1 Innovation Challenge and 3 virtual destination mini programs.

The ENTER Conference is continuing to serve as the premier platform for knowledge sharing and dissemination in the field of e-Tourism around the world and all the contents could be reached at www.enter-conference.org.

Thanks to the different use of new technologies such as artificial intelligence and virtual reality, the virtualisation will allow us the realisation of the visit remotely, overcoming geographical, physical and environmental obstacles and enjoying the cultural and historical peculiarities inherent in our museums.

For the more general framework we point out this interesting and inspiring article.

VR glasses

SMART is funded by the European Regional Development Fund and Interreg V-A Italy-Austria 2014-2020